Why this exists.
Because Wix wasted your evening, the local agency quoted you four grand and six weeks, and Fiverr is a coin flip. There was a gap between “build it yourself” and “remortgage for an agency”. Nobody was sat in it. Now we are.
A founder’s note.
Here’s the thing I kept watching happen. A kitchen fitter, a physio, an accountant — every one of them in the back office at nine at night, Wix trial open on the laptop. They’d get to section four, get confused about headers, try to upload a photo that wouldn’t upload, and close the tab. Six weeks later: “I really should sort the website”. Still not done. Still on the list.
Or they’d go to an agency. The agency would send a proposal for four thousand pounds and quote six to eight weeks. The owner would sit on it for a fortnight, never sign, never reply, and Wix trial back open at nine at night. Or they’d try Fiverr. Sometimes you get lucky. Most of the time it’s exhausting and the site still looks like the template.
After watching that happen 300 times, I built the thing I wished I could send them to. A tool for when you want it done by you in an hour. A service for when you want it done for you by tomorrow. Both end the same way: finished website, hosted, on Google, admin login in your inbox. Not a project. Not a journey. Not a call on Tuesday at 2pm. Done.
The rules that fell out of that are simple. We price on the page because the phrase “request a quote” is how small businesses get stuck in a three-week email chain that ends in disappointment. We host for life because charging £20 a month to keep a site alive is rent-seeking dressed up as infrastructure. We build in either an hour or a day because any longer is the market telling you to just use Wix, and any shorter is the market telling you we’re cutting corners.
What we’re not doing: building the thirty-seventh website builder. There are already thirty-six. What we’re doing: closing the gap between “you build it yourself and lose your Saturday” and “an agency builds it and charges you four grand”. Most of the small businesses we work with don’t want a tool. They want the outcome. This is that.
— Kenell
Three things we don’t compromise on.
Done beats perfect.
A live, useful website today beats the hypothetical “perfect” one you’re still waiting for in six weeks. Finished work goes out. You edit from the dashboard later if you want to. The worst site is the one that never shipped.
You see the price before you give us your email.
Nobody should have to “request a quote” for a website. Every tier is on the pricing page, visible before any form, any login, any contact. You decide the commercial question first. We do the work second.
It’s yours at handover.
At delivery: the admin login is yours, the hosting is yours, the URL is yours. No monthly retainer. No proprietary builder lock-in. No “we’ll need access to make that change”. You keep the keys.
What we mean when we say done.
“Done” isn’t a feeling. It’s the mental state where the website is off your list and you can stop thinking about it. Specifically, here’s what “done” means here:
- Published. Real URL, live, visible to anyone who types it. Not a preview. Not a “draft”.
- Hosted. On our infrastructure. No “set up AWS” conversation. No Render credit card step.
- Indexed. Schema, meta, sitemap — Google reads it properly from day one.
- Editable. Password admin where you change the phone number, hours, services, prices yourself.
- Branded. Type and colour picked for your business, not slotted from a template everyone recognises.
- Mobile-ready. Tested on phone, tablet, desktop before delivery. The thing Wix forgets.
- Agent-ready. Schema.org markup so AI agents understand what the business does.
- Yours. No lock-in. No retainer. No surprise £22-a-month bill next year.
The numbers behind the claim.
Registered in England & Wales. ICO-registered data controller. Payments via Stripe UK. Hosting via Render (EU region where possible). Customer data in Supabase (EU region) with row-level security. The boring list that matters.
That’s the why.The how is on the pricing page.
Every product decision here — the tool, the human service, free hosting, admin dashboard — came out of watching 333 small businesses get unstuck. 334 is on the house if you’re ready.
See the Offer Board →